Prabhala Lakshmi Narayana Memorial Degree College Established in 2002 with approval from Andhra Pradesh State Council of Higher Education, APSCHE, and affiliated to Acharya Nagarjuna University in 2002.

Research

Research


Kishore Prabhala and Prof. PrabhandhakamSangameswara Raju (2020), “A Hierarchical Design of 128 Bit Carry Lookahead Adder in 65 nm CMOS Technology”, International Journal of Innovative Technology and Exploring Engineering (IJITEE), ISSN: 2278-3075, Volume-9 Issue-3, January 2020

Kishore Prabhala and Prof. PrabhandhakamSangameswara Raju (2020),"An Evaluation of 128 bit Addition using Ripple Carry Adder with Layout based on CMOS 28 Transistor and 24 Transistor Full Adder in 90 nm Technology", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and ISSN Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp761-768, Jan 2019

Kishore Prabhala and Prof. PrabhandhakamSangameswara Raju (2019), “An Implementation of 32 BIT CMOS Comparator in Mentor EDA Tools”, International Journal of Electronics Engineering,Volume 11 Issue 2, pp 372-377, June 2019 – Dec 2019, ISSN: 0395-7383, www.csjournals.com

Kishore Prabhala and Prof. PrabhandhakamSangameswara Raju (2019), “A Comparison of 128 bit Additon Using Ripple Carry Adder with Carry Lookahead Adder in Mentor EDATools”, IJARTET - Volume 6 Issue 9, Sept. 2019. ISSN: 2394-3777, ONLINE: 2394-3785

Kishore Prabhala and Prof. PrabhandhakamSangameswara Raju (2019), “A CMOS Design of 64 bit ALU using Mentor Tools”, IJSART - Volume 5 Issue 4, ISSN [ONLINE]: 2395-1052

Papers Published by Dr Kishore Prabhala

Kishore Prabhala and Prof. T. Umamaheswara Rao, (2019), “A Review of Phenomenal Raise of Advertisement Spending with Digital Marketing”, Journal of Emerging Technologies and Innovative Research, JETIR, Volume 6, Issue 6, pp 447-451, ISSN: 2349-5162

. Kishore Prabhala and Prof. T. Umamaheswara Rao, (2019), “A Review on Digitalization of SHG with Mobile usage in India”, International Journal of Advanced Research, Ideas and Innovations in Technology, IJARIIT, Volume 5, Issue 3, pp 1798-1802, ISSN: 2454-132X

Kishore Prabhala and Prof. T. Umamaheswara Rao, (2017), “An Analysis of Digital Marketing through Disruptive Innovation with Apple Inc” at National Conference in department of Management studies, PB Siddardha PG College, Vijayawada, AP on Aug, 2017.

Kishore Prabhala and Prof. T. Umamaheswara Rao, (2017), “Challenges of Digital / Internet Marketing in India” at a three day UGC & APSCHE sponsored International Conference on “Trends in Innovation and Entrepreneurship Development” in Sri Padmavathi Mahila Visvavidyalayam, Tirupati, AP, India on29-30th March 2017

Kishore Prabhala and Prof. T. Umamaheswara Rao, (2017), “A Study of Digital Marketing impact on Travel and Tourism Industry in India” at a UGC - 2 day National Conference Dept of Tourism & Hospitality Management, Acharya Nagarjuana University, Guntur Dist., AP on 20th – 21st March, 2017, Paramount Publishing House, Hyderabad, ISBN: 978-9385100-80-2, pp 313-317

7. Kishore Prabhala and Prof. T. Umamaheswara Rao, (2017), “A New Paradigm Shift in Company Social Responsibility: A Strategy with Digital Marketing” at a UGC 3 day International Conference on “CSR Challenges” at HRM Department of Acharya Nagarjuana University, Guntur Dist., AP on 10th -12th March, 2017, Corporate Social Responsibility: Public Sectors, Private Sectors and MNCs, Vrinda Publisheing House, Chennai, 2017, ISBN: 978-93-85518-08-9, 1st Edition, pp584-589

Kishore Prabhala and Prof. T. Umamaheswara Rao, (2015), “An Eagle View of the Rise of Cyber Crimes” at a two day National conference on Consumer Protection in the Era of Advanced Technology at KL Business School, KL University, Vaddeswaram, Guntur Dist., 24-25th Sept., 2015, ISBN: 978-81-8424-966-8, p144-149

Kishore Prabhala and Prof. T. Umamaheswara Rao, (2015), “Corporate Governance in India and Challenges”, at a two day National conference at SDMS Mahila Kalasala, Vijayawada, 2015, ISBN: 978-81-8424-966-8, p144-149

Kishore Prabhala and Prof. T. Umamaheswara Rao, (2014), “Analysis of Mobile Phenomenon in Marketing, towards faster Digitalization”, at a National Conference on “Emerging Trends in Marketing” in KL University, Vaddeswaram, 522 502, Guntur Dist., AP, 18-19th March, 2014, p39

. Kishore Prabhala, T. Umamaheswara Rao, (2013), Digital Marketing: An Indian Scenario, 12th International Conference on “Global Contemporary Issues, Innovations & Future Challenges in Business, IT & Management, 5-6, Jan., 2013, Jaipur, ISBN No. 978-81-920965-1-3, p36.

Prof. T.Umamaheswararao, Kishore Prabhala, (2010), “IPL: An Indian Global Brand” Journal of Management, Acharya Nagarjuna University, Vol: 2:2, pp:216:231, Dec., 2010, ISSN: 0976-0857

Articles Published or PresentedDr. N. Venkata Lakshmi

N. Venkata Lakshmi, G. V. Chalam, Kishore Prabhala, 2017, “Role of IT in Banking Sector in India, International Journal of Management and Development Studies, June 2017, Vol. 6, issue 6.

N. Venkata Lakshmi, Kishore Prabhala and G.V. Chalam, 2017, “A Study on Growth of Online Travel in e-Commerce”, UGC National Seminar on Emerging Trends in Tourism and Hospitality Industry, organized by Department of Tourism and Hospitality Management, Acharya Nagarjuna University, Nagarjuna Nagar, Guntur, AP, 20th& 21st March 2017.

N. Venkata Lakshmi, Kishore Prabhala and G.V. Chalam, 2017, “Impact of Internet Marketing on Banking Sector in India – An Analysis”, International Conference on Trends in Innovation & Entrepreneurship, organized by Department of Management Studies, Sree Padmavathi Mahila University, Tirupati during 30th& 31st March 2017.

. N. Venkata Lakshmi, Kishore Prabhala and G.V. Chalam, 2017, “India as a Cashless Economy”, in an UGC Sponsored Two-Day National Seminar on Indian Economic Turnaround: Challenges and Prospects, organized by UG & PG Depts. Of Commerce & Management Studies, Sir C.R. Reddy College, Eluru, on 10th February 2017.

N. Venkata Lakshmi, Kishore Prabhala and G.V. Chalam, 2012, “Growth of Online Travel Segment through Knowledge Management, APSCHE sponsored National Conference on Issues and challenges on Knowledge Management at dept. of Commerce and Business Administration, at Acharya Nagarjuna University, March 2012

G. V. Chalam, N. Venkata Lakshmi & Kishore Prabhala, 2011, “A Study on Internet Payment System in India: (An Analysis on e-Commerce Applications)”, International Conference on Business & Technology (ICBT-11), FRS, Dehradun, July 2011.

N. Venkata Lakshmi, Kishore Prabhala, G. V. Chalam, 2010, “Consumer Oriented Applications of E-Commerce in India: An Empirical Study”, 3rd International Conference on “Marketing and Business Strategy-ICOMBS”, at IBS, Hyderabad, AP, 3-4, December 2010.

N. Venkata Lakshmi, Kishore Prabhala, G. V. Chalam, 2010 “An Analysis of M–Commerce empowering CRM”, APSCHE Sponsored National Conference on “Customer Relationship Management”, Acharya Nagarjuna University, A.P., 8th & 9th, October 2010.

N. Venkata Lakshmi, Kishore Prabhala, G. V. Chalam, 2010 “Role of Information, Communication and Technology (ICT) on E – Government with E – Commerce in India”, International Conference “Sustainability Growth”, Annamalai University, Chidambaram, Tamilnadu, July 2010.

“E-Commerce and Its Structural Developments in India”, N. Venkata Lakshmi, Kishore Prabhala, G. V. Chalam, International Conference on International Trade and Commerce, Osmania University, Hyderabad, 5-7th March 2010, Himalaya Publishing House, 2010. Pp. 261-279.

N. Venkata Lakshmi, G. V. Chalam, 2010, “Usage of Technology in Recruitment Process - Pros and Cons of e-Recruitment”, UGC Sponsored National Conference on “HRM Issues and Strategies”, at Acharya Nagarjuna University, AP, 22nd& 23rdMarch 2010.

N. Venkata Lakshmi, Kishore Prabhala, G. V. Chalam, 2010, “Role of e – Governance in Rural Development through E-Commerce”, APSCHE Sponsored National Conference at KBN College, Vijayawada, AP, 5th& 6thMarch 2010.

N. Venkata Lakshmi, Prof. G. V. Chalam, 2009, “Application of E - Technology in Banking Industry - Customers Perception on Quality of Services”, National Conference at JKC College, Guntur, AP, 26th & 27th November 2009.



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